A project is any circumstance that could result in a positive action for your organization, such as a purchase, donation, or registration. The definition of a project is flexible, so you can tailor it to your specific needs:
■ A project can be assigned for a prospect who is a single individual or for an organization, department, company, or family.
■ A project uses an action plan that includes the tasks needed to move from 0% probability of success to 100%.
■ A project assigns workflow to an “owner” and allows others within an organization to be identified as participants who contribute to the success of the project.